The demand for ideas is increasing exponentially
In the World Economic Forum report ‘The Future of Jobs’ published in 2016, it was predicted that by 2020, the three most important individual skills for workers will be as follows:
- Complex problem solving
- Critical thinking
Ideas are the not only the world’s most valuable commodity. They are fast becoming the crucial ingredients in personal and corporate success.
Progress brings threats to people
Artificial Intelligence is an important factor too. It may be a potential solution for organisations. But it could turn into a huge problem for people.
It is predicted that 80-100% of what are currently the highest paid jobs in the US and UK (representing nearly 47% of the work force) will disappear to be replaced by computers and robots in the next ten years.
Hopefully, encouraging executives to become idea generators and creative contributors might not only make them more productive and improve their quality of life, but actually keep them in work while their colleagues with no idea or creative skills are being made redundant. It’s quite a thought.
A practical book, not an academic commentary
This isn’t a ‘Wow, isn’t that amazing!’ book like The Tipping Point, and almost everything that Tom Peters wrote. My problem with books like that is that you can read them from cover, and still not have a clue how to create your own tipping point, or turn yourself into one of those leaders that Peters lionised (most of whom swiftly fell from grace).
Before I started writing, I was really surprised to find that only five of the 50 best-selling management books of all time are on ideas and innovation, despite the fact that ideas are the #1 factor behind progress, growth, and success.
My book is actually a ‘How to’ book. Not exactly in the ‘Teach Yourself’ series. Nor is it ‘Idea Generation for Beginners’. It’s designed to help you be more confident about generating ideas and developing them with other people.
The Very Idea is peppered with tips that I hope will be useful. They are just a selection. There are no right and wrong ways. Some will work better for you than others. We can also work out for ourselves new and improved methods of firing up our Idea Brain and getting the most out of it. As Oscar Wilde said, ‘you can’t use up creativity. The more you use, the more you have’.
With the support of my readers to inspire a major behaviour change.
People at work can become:
- Less crazy busy. More proactive
- Thinkers. Not meeting fodder
- Idea generators. Not passive
- Idea developers. Not critics
Twenty years ago healthy eating, no smoking, less alcohol, regular exercise, cycling, running, gym, not being a couch potato were pious hopes. Now they are a reality.
Companies do too little to encourage an ideas culture among their greatest asset – their people
People at work are not motivated to think and be prolific with ideas
They are not geared to recognise the value of ideas
This could all change with Idea Economics