We all have an ‘Idea Brain’. I don’t mean the amygdala, the pre-frontal cortex, or whatever. I’m just talking about the part of the brain that each of us uses to come up with ideas.
In the book there is plenty of practical advice on how each of us can learn to use our Idea Brain, both to generate original ideas and as a creative contributor working with friends and colleagues.
Some of the cleverest operators, commentators, teachers and advisers on the planet have written about ideas.
I have done my best to pick the best bits and aim you in the right direction by highlighting more authors and titles for you to explore. As well as the great and good, there are fascinating contributions from clever visionaries, whose names are not yet in the public eye, but undoubtedly will be one day.
Encouraging more people to make more ideas is my goal. And the process starts with the Idea Brain.
Here are four more top tips, illustrated with cartoons